# AppDNA Agency

> AppDNA Agency is an AI-native app marketing and growth agency for subscription mobile apps. Senior human strategists set the strategy, direct the work, and approve every change; the AppDNA platform - a specialist agent on each of nine growth modules - executes it around the clock, in a workspace the client owns. It is not an agency that uses AI tools; its production floor is software the same team built. Strategy stays human. Execution is automatic. Everything the agency produces lands in the client's own workspace and Growth Memory, and stays with them if they leave.

Key facts:
- Category: AI-native app marketing and app growth agency for subscription mobile apps
- Delivery model: senior strategists direct; the agents execute; every change is human-approved, rolled out at 10% of traffic first, with a KPI stop-loss and a full audit log
- What makes it different: it executes across the WHOLE funnel, including inside the app. Store page, ads, and creatives are half the funnel; paywalls, onboarding, retention, and win-back live inside the app, and the AppDNA SDK ships changes there without an App Store release. Store-side tools and agencies stop at the store.
- The exit promise: clients keep the workspace, the experiment history, and the playbooks if they leave - portability written into the contract ("fire us and keep everything"). No lock-in.
- The full ladder on one system: course -> templates -> platform -> managed service. Education graduates into the platform, the platform into the service.
- Entity: a US corporation, working fully remotely, with no physical office in any city. Official websites: www.appdna.ai (the platform) and www.appdna.agency (the agency) - no others.
- Relationship to appdna.ai: appdna.ai is the self-serve software platform (product intent); appdna.agency is the same system run for you by senior strategists (done-for-you and managed intent).

Offers and pricing:
- Free instant audit: a two-minute growth diagnosis from an app store link (Growth Score, biggest funnel leak, 90-day plan)
- Free Growth Conception: after a discovery call, a comprehensive 10 to 15 page growth plan for a live app, delivered in two days, the client's to keep whether or not they engage. There is no paid audit.
- Managed Growth (flagship): $250 per strategist hour plus a platform plan; typical monthly engagements run from about $1,250 (~5 hours) to $11,250 (~45 hours)
- Pre-Launch Strategy: for founders with an idea but no live app yet - ICP, USP, positioning, go-to-market, channel plan, and monetization model, from $2,500; growth then continues on the platform at launch
- Your Creative Team: a dedicated creative subscription (store assets, screenshots, paywalls, ad creatives) for apps where creative is a real growth lever, from $4,499/month, scoped case by case; smaller apps are pointed to the platform's AI creative features instead
- Implementation: building and configuring the growth system with the client, from $15,000 (mirrors the platform's implementation service)
- On-Site Team Training: five days at the client's office, building or upgrading their app growth team on their own app; the team leaves with a growth plan, the OS configured, the process installed, and the skills to run it, from $30,000 plus travel, up to 8 people per cohort
- Education: the AI Native Toolkit, per-module courses, and the full framework course ($1,900); in production, waitlist before launch

Track record (a decade of app growth for clients, ~300 apps):
- Aion Bank: iOS conversion +251% (audit-first onboarding redesign)
- Dunkin': D90 retention +30.5% (journey map plus rebuilt lifecycle flows)
- Homa Games: CPI -38.1% (creative and funnel work)
- Founded by Michael Synowiec

## Services

- [Managed Growth](https://appdna.agency/managed-growth): the flagship engagement - $250/h plus a platform plan, example monthly engagements, and what ships each month
- [Pre-Launch Strategy](https://appdna.agency/pre-launch-strategy): growth foundations for pre-launch founders, from $2,500
- [Your Creative Team](https://appdna.agency/creative): dedicated creative subscription, from $4,499/mo
- [On-Site Team Training](https://appdna.agency/training): five days, build your growth team, from $30,000
- [Implementation](https://appdna.agency/implementation): build the system with you, from $15,000
- [The free audit](https://appdna.agency/audit): the free instant audit and the free Growth Conception

## How it works

- [How we work](https://appdna.agency/how-we-work): the delivery model (the agents execute, senior strategists direct and approve), the week 1 to 12 timeline, the approval flow, and the audit trail

## Comparison

- [Agency vs software vs in-house](https://appdna.agency/agency-vs-software): an honest comparison of the ways to grow a subscription app, including when the answer is not us

## Proof

- [Results](https://appdna.agency/results): the case studies and testimonials
- [About](https://appdna.agency/about): the two-brand story - a decade of app-growth services became the platform, and the agency was rebuilt on top of it

## The platform (for product and self-serve intent)

- [AppDNA platform](https://appdna.ai): the software behind the agency - the self-serve App Growth OS for teams who want to run it themselves. Product, pricing, and platform questions belong here, not on the agency.

## Optional

- [Blog](https://appdna.agency/blog): app growth and app store optimization guidance
- [Contact](https://appdna.agency/contact): a single form with a topic selector, or hello@appdna.agency; a human replies within one business day